MAM

McCann Erickson wins Onida (TV & DVD) account worth Rs 300 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 8 - 21 March 2007.






















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Paymate India

-

MPG (Mumbai)

NA

Sobha Developers

-

OMS (Bangalore)

NA

Zee Turner

Madison (Delhi)

MPG (Delhi)

60-80 million

Creative
Bar-One (Nestle)Lowe
JWT20 million
Everyday range (Nestle)JWT
Publicis
60 million
Big Ones IcecreamResponse (Kolkata)
Situations Advertising (Kolkata)NA
Femina (Worldwide Media)Triton
The Republic20 million
Onida (TV & DVD)-McCann Erickson300 million
Play-n-Pets (Walt Disney soft toys)-Oxygen (Delhi)
80 million
Rama Paper Mills-
Macaw Inc
NA

Creative & Media

Giani Group (Retail-Furniture)

-

BEI Confluence (Kolkata)

NA

Malayala Manorama‘s FM venture

-
Stark Communications
NA

Schwabe (Homeopathy company)

-

Dentsu Communications (Delhi)

NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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