McCann Erickson wins Onida (TV & DVD) account worth Rs 300 million and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 8 - 21 March 2007.

Account name


New agency

Reported annual
spends in Rs

Paymate India


MPG (Mumbai)


Sobha Developers


OMS (Bangalore)


Zee Turner

Madison (Delhi)

MPG (Delhi)

60-80 million

Bar-One (Nestle)Lowe
JWT20 million
Everyday range (Nestle)JWT
60 million
Big Ones IcecreamResponse (Kolkata)
Situations Advertising (Kolkata)NA
Femina (Worldwide Media)Triton
The Republic20 million
Onida (TV & DVD)-McCann Erickson300 million
Play-n-Pets (Walt Disney soft toys)-Oxygen (Delhi)
80 million
Rama Paper Mills-
Macaw Inc

Creative & Media

Giani Group (Retail-Furniture)


BEI Confluence (Kolkata)


Malayala Manorama‘s FM venture

Stark Communications

Schwabe (Homeopathy company)


Dentsu Communications (Delhi)

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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