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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 21 August 2008 - 2 September 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Asian Health and Nutri Foods
|
-
|
Lintas Media Group (Chennai)
|
80-100 million
|
|
Bunge
|
Mindshare
|
OMD India
|
150 million
|
|
Deccan Cargo
|
-
|
MediaCom (Bangalore)
|
80-100 million
|
|
Greenply Industries
|
Initiative Media (LMG)
|
Alliance Aadvertising
|
150 million
|
| Jindal Stainless Group | Noshe Oceanic | Lintas Media Group (Delhi) | 250 million |
| Neo DWC - LLC (UK and Dubai based company) | - | Samay Consultancy & Advertising Group (Delhi) | NA |
| PVR (TATA Sky) | - | Maxus | 100 million |
| Sun Direct | - | Mindshare (Chennai) | 1.2 billion |
| Swarovski | - | Alliance Advertising | 40-50 million |
| TATA Capital | - | Lintas Media Group (LMG) | 400 million |
|
Creative
|
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| IDBI Bank | - | O&M | NA |
| Integrated Group (real estate) | - | PerceptH | 100 million |
| Lotte India (Gum and Snack business) | Orchard | R K Swamy BBDO | 100 million |
| mChek (mobile payment company) | - | Meridian (Bangalore) | NA |
| PVR (TATA Sky) | - | O&M | 100 million |
| SAB | Leo Burnett | Pickle (Interpublic Group) | 120-150 million |
| TATA Capital | - | Leo Burnett | 400 million |
| Sun Direct | - | McCann Erickson | 1.2 billion |
|
Creative & Media
|
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|
WeP Peripherals Ltd
|
-
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R K Swamy BBDO (Bangalore)
|
30 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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