McCann Erickson and Mindshare (Chennai) bag Sun Direct creative and media account worth an annual spend of Rs 1.2 bn each. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 August 2008 - 2 September 2008.

Account name


New agency

Reported annual
spends in Rs

Asian Health and Nutri Foods


Lintas Media Group (Chennai)

80-100 million



OMD India

150 million

Deccan Cargo


MediaCom (Bangalore)

80-100 million

Greenply Industries

Initiative Media (LMG)

Alliance Aadvertising

150 million
Jindal Stainless GroupNoshe OceanicLintas Media Group (Delhi)250 million
Neo DWC - LLC (UK and Dubai based company)-Samay Consultancy & Advertising Group (Delhi)NA
PVR (TATA Sky)-Maxus100 million
Sun Direct-Mindshare (Chennai)1.2 billion
Swarovski-Alliance Advertising40-50 million
TATA Capital-Lintas Media Group (LMG)400 million

Integrated Group (real estate)-PerceptH100 million
Lotte India (Gum and Snack business)OrchardR K Swamy BBDO100 million
mChek (mobile payment company)-Meridian (Bangalore)NA
PVR (TATA Sky)-O&M100 million
SABLeo BurnettPickle (Interpublic Group)120-150 million
TATA Capital-Leo Burnett400 million
Sun Direct-McCann Erickson1.2 billion

Creative & Media

WeP Peripherals Ltd


R K Swamy BBDO (Bangalore)

30 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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