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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 January 2008 - 6 February 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Grande Punto (Fiat)
|
-
|
Maxus
|
900 million
|
|
Linea Sedan (Fiat)
|
-
|
||
|
Tourism Malaysia (South Asia)
|
Beehive Communications
|
Beehive Communications
|
700-800 million
|
|
Creative
|
|||
| Bharti AXA Investment Managers | - | Law & Kenneth | NA |
| Bigadda.com | - | CreativeLand Asia |
100 million |
| Elder Pharmaceuticals (toiletries range for men) | - | Leo Burnett | 100 million |
| Fiama Skinsense (Soap- ITC) | - | Law & Kenneth | 200 million |
| Grande Punto (Fiat) | - | Bates David Enterprise | 900 million |
| Linea Sedan (Fiat) | - | ||
| Swift Sedan | - |
Lowe |
200 million |
|
Creative & Media
|
|||
|
Femella (Female apparel)
|
-
|
Latitude 23
|
NA
|
|
Groversons (Lingerie)
|
K- Factor
|
Noshe Oceanic | 100 million |
|
Rohtas Ventures ( Real Estate)
|
-
|
50 million
|
|
|
Think Negative Contest (Danik Bhaskar Corporation)
|
-
|
AMO communications | NA |
