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Maxus wins Grande Punto (Fiat) and Linea Sedan (Fiat) media account with an annual spend of Rs 900 mn.






Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 January 2008 - 6 February 2008.

















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Grande Punto (Fiat)

-

Maxus

900 million

Linea Sedan (Fiat)

-

Tourism Malaysia (South Asia)

Beehive Communications

Beehive Communications

700-800 million

Creative
Bharti AXA Investment Managers-Law & KennethNA
Bigadda.com-CreativeLand Asia
100 million
Elder Pharmaceuticals (toiletries range for men)-Leo Burnett100 million
Fiama Skinsense (Soap- ITC)-Law & Kenneth200 million
Grande Punto (Fiat)-Bates David Enterprise900 million
Linea Sedan (Fiat)-
Swift Sedan-
Lowe
200 million

Creative & Media

Femella (Female apparel)

-

Latitude 23

NA

Groversons (Lingerie)

K- Factor
Noshe Oceanic100 million

Rohtas Ventures ( Real Estate)

-

50 million

Think Negative Contest (Danik Bhaskar Corporation)

-
AMO communicationsNA

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