Maxus wins Essar Group media account with an annual spend of Rs 350 million. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 May 2008 - 28 May 2008.

Account name


New agency

Reported annual
spends in Rs

Essar Group (Corporate business)



350 million

Pragya TV


Allied Media

100 million

Birla Sun Life (Insurance business)
Bates David EnterpriseNA
Birla Sun Life (Mutual Fund business)
Axiom Estates-Bates 141 (Kolkata)
Blue Foods
-Focus Communications
40-50 million
Clay Telecom (telecom solutions)
-Everest Brand Solutions (Delhi)
HP (Imaging and Printing business)Publicis India
BBDO Worldwide
100 million
KEI Wires & Cables
Dentsu Communications
Innocean70 - 80 million
Khadim GroupO&M KolkataBates 141NA
Lotte India (candy business)JWT
Rediffusion DY&R (Chennai)200 million
Peter England People-Orchard Advertising
80-100 million
The World Trade Park (real estate)
-Noshe Oceanic
100 million

Creative & Media

Galgotias Educational Institutions


Noshe Oceanic

100 million

IL&FS Investment

DDB Mudra200 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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