MAM

Maxus wins Essar Group media account with an annual spend of Rs 350 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 15 May 2008 - 28 May 2008.






























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Essar Group (Corporate business)

-

Maxus

350 million

Pragya TV

-

Allied Media

100 million

Creative
Birla Sun Life (Insurance business)
VGC
Bates David EnterpriseNA
Birla Sun Life (Mutual Fund business)
JWTNA
Axiom Estates-Bates 141 (Kolkata)
NA
Blue Foods
-Focus Communications
40-50 million
Clay Telecom (telecom solutions)
-Everest Brand Solutions (Delhi)
NA
HP (Imaging and Printing business)Publicis India
BBDO Worldwide
100 million
KEI Wires & Cables
Dentsu Communications
Innocean70 - 80 million
Khadim GroupO&M KolkataBates 141NA
Lotte India (candy business)JWT
Rediffusion DY&R (Chennai)200 million
Peter England People-Orchard Advertising
80-100 million
The World Trade Park (real estate)
-Noshe Oceanic
100 million

Creative & Media

Galgotias Educational Institutions

-

Noshe Oceanic

100 million

IL&FS Investment

-
DDB Mudra200 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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