Maxus wins Essar Group media account with an annual spend of Rs 350 million.

Maxus wins Essar Group media account with an annual spend of Rs 350 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 May 2008 - 28 May 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Essar Group (Corporate business)
-
Maxus
350 million
Pragya TV
-
Allied Media
100 million
Creative
Birla Sun Life (Insurance business)
VGC
Bates David Enterprise NA
Birla Sun Life (Mutual Fund business)
JWT NA
Axiom Estates - Bates 141 (Kolkata)
NA
Blue Foods
- Focus Communications
40-50 million
Clay Telecom (telecom solutions)
- Everest Brand Solutions (Delhi)
NA
HP (Imaging and Printing business) Publicis India
BBDO Worldwide
100 million
KEI Wires & Cables
Dentsu Communications
Innocean 70 - 80 million
Khadim Group O&M Kolkata Bates 141 NA
Lotte India (candy business) JWT
Rediffusion DY&R (Chennai) 200 million
Peter England People - Orchard Advertising
80-100 million
The World Trade Park (real estate)
- Noshe Oceanic
100 million
Creative & Media
Galgotias Educational Institutions
-
Noshe Oceanic
100 million
IL&FS Investment
-
DDB Mudra 200 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com