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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 14 October 2010 - 27 October 2010. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| BNP Paribas Bank | - | MPG | NA |
| Expedia.co.in | - | Lintas Media Group [Delhi] | 1.5 billion [combined] |
| Envista Education | |||
| Travel Network Brand | Lintas Media Group [Bengaluru] | ||
| Greenlam | - | ZenithOptimedia | 50 million |
| Huawei [telecom] | - | Mudra Max | 2 billion |
| ITC | Lintas Media Group | Madison World | 4 billion |
| Videocon D2H | ZenithOptimedia | Mindshare | 300-350 million |
| Electrolux | 250 million | ||
| Philips television | Carat | 250 million | |
|
Creative
|
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| Google [India] | - | JWT [Bengaluru] | NA |
| Greenlam | - | McCann Erickson | 50 million |
| Religare Securities | Ogilvy India | Scarecrow Communications | NA |
| Religare Health Insurance | |||
| Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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