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Madison World wins ITC account worth Rs 4 bn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 14 October 2010 - 27 October 2010.














































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
BNP Paribas Bank-MPGNA
Expedia.co.in-Lintas Media Group [Delhi]1.5 billion [combined]
Envista Education
Travel Network BrandLintas Media Group [Bengaluru]
Greenlam-ZenithOptimedia50 million
Huawei [telecom]-Mudra Max2 billion
ITCLintas Media GroupMadison World4 billion
Videocon D2HZenithOptimediaMindshare300-350 million
Electrolux250 million
Philips televisionCarat250 million

Creative
Google [India]-JWT [Bengaluru]NA
Greenlam-McCann Erickson50 million
Religare SecuritiesOgilvy IndiaScarecrow CommunicationsNA
Religare Health Insurance
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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