Madison Media wins media a/c of airtel worth rs 3.5 billion. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 27 May 2010 - 9 June 2010.

Account name


New agency

Reported annual
spends in Rs
Aadhaar‘s pilot phase [UIDAI]-DAVP500 million
Aegis Global Academy [Essar Group}-Vizeum India [Mumbai]NA
Madison Media Madison Media3.5 billion
Gulf Oil Corporation Ltd [GOCL]
CrayonsMudra Connext [Mumbai]200-220 million
IMN News [NewsX]-MPG300 million
Manappuram FinanceLintas Media GroupMaxusNA
Ramco Systems [Ramco Group]-MindshareNA
Star Health & Allied InsuraanceNetwork AdvertisingLodestar UniversalNA

Aadhaar‘s pilot phase [UIDAI]-Percept/H500 million
Era Landmarks Ltd [Era Group]-AMO CommunicationsNA
Ramco Systems [Ramco Group]Fountainhead [Chennai]OgilvyNA
Richfeel-AMO CommunicationsNA
Somany Tiles and SanitarywareNoshe Oceanic [Delhi]Lowe Lintas100-130 million
Travel Masters India Corporation [TMIC]-Equus Red Cell [Mumbai]NA
Wagon RHakuhodo Percept Dentsu India100-130 million
A StarCapital Advertising100-130 million
Grand Vitara100-130 million
Maruti 800Lowe Lintas100-130 million

Creative & Media

Nippo Batteries
Fifth Estate100 million

Sanyukta Developers Pvt Ltd [SDPL]
-Vizeum India [Delhi]100 million
Carat Fresh
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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