Madison Media wins General Motors media account worth Rs 1 bn.

Madison Media wins General Motors media account worth Rs 1 bn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 18 March 2010 - 31 March 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Abmeribaari [AMB Talent Media Pvt Ltd] Carat Media 50-100 million
General Motors Madison Media Madison Media 1 billion
Creative
ColorBar Law & Kenneth Equus Red Cell NA
Ispat Steel Equus Red Cell NA
Vini Group Triton Communications NA
Creative & Media
Lakshmi Energy & Foods
Percept/H [Delhi] 300 million
Pavers England
20 million
ONGC
Grey Worldwide Grey Worldwide 400 million
R K Swamy BBDO R K Swamy BBDO
Redifussion Y&R Lowe
Bates 141 Saatchi & Saatchi
PerceptH
 
Information compiled for period 18 Mar 2010 - 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com