Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 5 - 18 April 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
BBC World Service Trust‘s HIV Campaign
|
-
|
Madison Media
|
NA
|
|
Creative
|
|||
| D‘Cold | - | Triton | NA |
| Dr Reddy‘s Foundation | - | Mudra (Hyderabad) | 75 million |
| Fiat India | Leo Burnett | Orchard Advertising | 100 million |
| Gem (White goods & Electronics) | - | Vishaka Communications | NA |
| GE Money Wizard | - | JWT (Delhi) | NA |
| Hindustan Latex‘s new product for women | - | Dentsu Communications (Chennai) | 100 million |
| My FM | Euro RSCG |
Grey Worldwide | 100 million |
| Oral B | O&M | Ambience Publicis | NA |
| Vadilal Group | - | Triton (Ahmedabad) | 80 million |
| United Spirits Wines (USL) | - | Grey Worldwide | 50-70 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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