Lodestar UM wins Virgin Mobile media duties worth Rs 600 million

Lodestar UM wins Virgin Mobile media duties worth Rs 600 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 9 December 2010 - 22 December 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Incredible India - Europe Span Communications 500 million
Shriram Insight TME NA
TI Cycles Mindshare Vizeum India [Chennai] NA
Virgin Mobile Mindshare [Delhi] Lodestar UM 600 million
Creative
Baskin-Robbins Thought Blurb Euro RSCG [Mumbai] NA
Cleartrip JWT Publicis Capital NA
Emirates Mudra West [Mumbai] NA
Reliance Retail Leo Burnett India NA
Shriram Capital RK Swamy BBDO 150 million
Shriram Insight Metal NA
Creative & Media
Marg Properties RK Swamy BBDO [Chennai] NA
TVS Electronics Ogilvy India [Chennai]
 
Information compiled for period 9 Dec 2010- 22 Dec 2010 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : [email protected], www.spatialaccess.com