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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 20 March 2008 - 2 April 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Amway
|
OMS
|
OMS
|
150 million
|
|
Business Standard
|
-
|
Lintas Media Group
|
NA
|
|
Sony Corp
|
Lintas Media Group
|
Lintas Media Group
|
1 billion
|
|
Creative
|
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| Brand Factory (Future Group - retail brand) | Percept/H | Lowe | 150 million |
| Central (Future Group - retail brand) | 100 million | ||
| Business Standard | - | Lowe | NA |
| Consim Info (Bharatmatrimony.com, etc) | Network Advertising | Publicis Ambience | 500 million |
| International College of Financial Planning | - | Brand Curry | 50 million |
| Kings XI Punjab ( IPL- Punjab team) | - | McCann-Erickson | NA |
| Nutrine Confectionary | Mudra |
JWT |
100 million |
| The Tourism Corporation of Gujarat | Grey Worldwide | Mudra (Ahmedabad) | NA |
|
Creative & Media
|
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|
Commonwealth Youth Games (To be Held in Pune)
|
-
|
Mercantile Advertising
|
80 million
|
| - | Clear Channel Advertising | ||
| - | Xebec Advertising (empanelled) | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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