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LG Ad consolidates 50% of LGEIL's creative business





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 26 May 2011 - 8 June 2011.




























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
IMS Learning ResourcesVizeum India [Mumbai]150 million
Spice MobilePlatinum MediaOMD India1-1.25 billion

Creative
CavinKare‘s upcoming snacks business Saints & WarriorsNA
Diesel IndiaHappy Creative Services [Bengaluru]The RepublicNA
DKT IndiaPickle [Lintas]Guava Creative Solutions 250 million
Domino‘s Pizza, Sri LankaBlack Swan Life [Mumbai]NA
Derby Clothing
Hair & Care [Marico]Rediffusion-Y&RBBH IndiaNA
Silk & Shine [Marico]
LG home entertainment rangeLG Ad 2-2.5 billion
Mitsubishi IndiaContract AdvertisingEuro RSCGNA
National Skill Development Corporation Ogilvy India1 billion
Nyle [CavinKare]Bates 141Cartwheel Creative50-100 million
OLX.in Saatchi & Saatchi100 million
The New Indian ExpressWOC [Chennai]TBWA India [Chennai]NA
Trichup Hair CareIBD PerceptIgnite MudraNA
 
Information compiled for period 26 May 2011- 8 June2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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