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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 06 January 2011- 19 January 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| DSC Ltd [Infrastructure] | Mediacom | Karishma Initiative | 200 million |
| Karishma Initiative | |||
| Wiwo Mobiles | - | MediaVest | NA |
|
Creative
|
|||
| Big Cola [AJE Group] | - | Cartwheel Creative | NA |
| DSC Ltd [Infrastructure] | - | Lowe Lintas [Delhi] | 200 million |
| Fast Relief | DPS Advertising and Marketing | Curry - Nation | NA |
| Hairlife | Fortune Communications | ||
| Lalima | |||
| Future Capital | - | Scarecrow | NA |
| Metlife | Mccann Erickson | Mccann Erickson [Delhi] | NA |
| Namaste India Foods | - | MWG TAG Ideation | NA |
| Raymond | RK Swamy BBDO | RK Swamy BBDO | NA |
| TBWA [Mumbai] | |||
| Sleepwell | Rediffusion | Innocean Worldwide | 120-150 million |
| Information compiled for period 6 Jan 2011- 19 Jan 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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