Karishma Initiative and Lowe Lintas win media and creative duties of DSC Ltd. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 06 January 2011- 19 January 2011.

Account name


New agency

Reported annual
spends in Rs
DSC Ltd [Infrastructure]MediacomKarishma Initiative200 million
Karishma Initiative
Wiwo Mobiles-MediaVestNA

Big Cola [AJE Group]-Cartwheel CreativeNA
DSC Ltd [Infrastructure]-Lowe Lintas [Delhi]200 million
Fast ReliefDPS Advertising and MarketingCurry - NationNA
HairlifeFortune Communications
Future Capital-ScarecrowNA
MetlifeMccann EricksonMccann Erickson [Delhi]NA
Namaste India Foods-MWG TAG IdeationNA
RaymondRK Swamy BBDORK Swamy BBDONA
TBWA [Mumbai]
SleepwellRediffusionInnocean Worldwide120-150 million
Information compiled for period 6 Jan 2011- 19 Jan 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email :,

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