MAM

JWT wins Nokia creative account worth Rs 2 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 9 August - 22 August 2007.





















































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

art d‘inox (Jindal Stainless)

-

Media Cubic(Dentsu)

60-70 million

Bacardi Martini India Ltd

TME

Madison Media Plus (Madison - Delhi)

NA

Bayer Healthcare (Diabetes Care division)

-

Starcom (Mumbai)

150 million

Canon India

-

Allied Media (Percept Group)

400 million
Dentsu
CTC Mall-ZenithOptimedia1.5 billion (combined)
Future Brands (Strategic Planning)
Ranbaxy
HTC
Floriana Group-Motivator (Delhi)NA
Future Brands (Implementation & Buying)-Future Works (Starcom)400 million

Creative
Aegon Religare Life Insurance-Contract Advertising150-200 million
art d‘inox (Jindal Stainless)Percept Hiki (Dentsu)60-70 million
Bajaj CapitalO&MTBWA80-100 million
Emami Ayurvedic ProductsAmbience PublicisFortune Communications30-40 million
K Lounge-20-30 million
Godrej SCA Hygiene-TBWA India200-250 million
Max (SET)Euro RSCG
TBWA IndiaNA
NokiaBates David EnterpriseJWT2 billion
Skoda Fabia-Law & Kenneth200 million
Sony Bravia-JWT (Delhi)400 million
Staples Future Office (Staples-Future Group JV)-Saints & Warriors100 million
Suzuki Motorcycles‘ new scooter model-RK Swamy/BBDO (Delhi)120 million
Tata Green batteries-FCB Ulka200-250 million
VLCC (Personal Case Products)M&C SaatchiEquus Red Cell100 million

Creative & Media

Biba (Fashion apparels)

-

K-Factor


50 million (combined)


LeagueOne (BTL advertising)

-

Modi Revlon

Bounce Design

Incredible India (Bed & Breakfast campaign)

-
Span Communications10 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Kairav-Engineer_Sagar-Kapoor.jpg?itok=0ZMp5y4K
Astral gets women brigade to warn open defecation

MUMBAI: Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/MoviEcard.jpg?itok=0Cze2gLL
Carnival Cinemas launches MoviEcard; unlimited films for 30 days at Rs 149

MUMBAI: It’s a marketing tactic that could probably result in some executives skipping work or getting out of their offices earlier and into the cinema halls between Monday and Thursday. Some home bound ladies who stay glued to their TV sets could also join the queue outside the theatres....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Asihwarya-Sonam.jpg?itok=QgnvWD8a
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/activa-4g.jpg?itok=_Nongxzv
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows

MUMBAI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network agency, the TVC was launched with the World...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/lindsy.jpg?itok=4s_EENUR
Maxus' Lindsay Pattison to lead change initiatives across GroupM

GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=D9gN5IUe
Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories