Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 6 - 19 September 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
BL Kashyap & Soul Space (Real estate)
|
-
|
Initiative
|
600 million (combined)
|
|
Carlsberg (South Asian Breweries)
|
|||
|
Mantri Developers (Real estate)
|
|||
|
Passat (Volkswagen)
|
-
|
Mediacom (Mumbai)
|
150 million
|
| Times Business Solutions | - | Zenith Optimedia | 500 million |
|
Creative
|
|||
| Bacardi Martini India Ltd (Complete portfolio) | Rediffusion DY&R | Leo Burnett (Delhi) | NA |
| Century Plywood | JWT | Bates David Enterprise (Kolkata) | 100 million |
| Carlsberg (South Asian Breweries) | - | Lowe | NA |
| Diageo‘s wine portfolio | - | CreativeLand Asia | 200 million |
| Media Video Ltd (Real estate division) | Sepia Advertising | Brand Curry | 50 million |
| Onida (entire portfolio) | Rediffusion DY&R | McCann Erickson | 500 million |
| Passat (Volkswagen) | - |
Mudra DDB | 150 million |
|
Creative & Media
|
|||
|
Kenstar Kitchen Appliances
|
Quadrant
|
Triton Communications
|
150-200 million
|
|
Sagacia (staffing firm)
|
-
|
MAA Bozell
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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