Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 26 July 2007 - 8 August 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Creative | |||
|
Afghan Wireless
|
-
|
TBWA India
|
200 million
|
|
Dabur‘s new brand for cleaning
|
-
|
O&M (Delhi)
|
NA
|
|
Hallmark Group (UK)
|
-
|
TBWA India
|
NA
|
|
IndiaFM.com
|
-
|
Cartwheel Creatives
|
70-80 million
|
| MRF Tyres |
JWT (Chennai) | 200 million | |
| SaniFresh (Dabur) |
McCan Erickson |
O&M (Delhi) |
NA |
| Samsung - GSM business |
- | Rediffusion DY&R (Delhi) |
NA |
| Straps (Lingerie retail stores) |
- | Aqua Communication |
50 million |
| United India Insurance |
Euro RSCG |
Crayons |
120-130 million |
| Lowe | Mouli | ||
| Flame | Flame | ||
| MCS | MCS | ||
| Sasi Advertising | Sasi Advertising (empanelled) | ||
| Wrigley |
Grey Worldwide |
Mudra (Delhi) |
250 million |
|
Creative & Media
|
|||
| All India Management Association (AIMA) | - | Equus Red Cell (Delhi) | 70 million combined |
| Belden (Cable Manufacturer) | - | ||
| Heidelberg Cement | - | 100 million | |
| I-next (Jagran Prakashan) | M&C Saatchi | Brand Curry | 30-40 million |
| India Post | - | IB&W | 500 million |
| Kode Healthcare | - | 150 million | |
| Metro Corp (real estate) | - |
50 million | |
| Oxywash | - | 200 million | |
| SRK Group (real estate) | - | 200 million | |
| India Trade Promotion Organisation | - | 100 million combined | |
| Ministry of Food Processing | - | ||
| KEI (Electricals) | - | Dentsu Communications (Delhi) |
50-70 million |
| Wellness Foothills | - | Kris Mediaworks Pvt. Ltd | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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