IBD (Percept) wins Viera (Panasonic and Lumix (Panasonic) creative accounts with an annual spend of Rs 250 mn.

IBD (Percept) wins Viera (Panasonic and Lumix (Panasonic) creative accounts with an annual spend of Rs 250 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 3 Sep 2008 - 17 Sep 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
KEI cables
Dentsu
Alliance Advertising
50-60 million
Levi Strauss India
Mindshare
Madison
NA
Creative
Emirates Airline
Euro RSCG
O&M 100 million
Kalpataru Group The Republic
Pickle Advertising 80-100 million
Viera (Panasonic) - IBD (Percept)

250 million

Lumix (Panasonic) -
Wockhardt - O&M (Bangalore) 150-200 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com