Hakuhodo Percept wins Maruti A- Star creative account with an annual spend of Rs 300-450 mn.

Hakuhodo Percept wins Maruti A- Star creative account with an annual spend of Rs 300-450 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 July 2008 - 23 July 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Plethico Pharma
-
Mudra Connext
NA
Ticketvala.com
-
Mudra Connext
NA
Vivel Shampoo (ITC)
-
Interactions
300 million
Creative
Maruti A- Star - Hakuhodo Percept 300-450 million
Melosa (instant tea & coffee brand) - b positive 24 (Chennai) NA
Plethico Pharma - Mudra NA
Social Media - be positive 24 (Chennai) NA
Style One - 40 million
Vivel Shampoo (ITC) - Law & Kenneth 300 million
Creative & Media
Baderwals Projects Ltd
Latitude 23, Carat Media Services
Sepia Advertising
220 million
Car X Space
-
Quadrant
100 million (combined)
Knight Frank India Pvt Ltd
-
K C Securities Ltd
-
Prachar Communications 50 million
Raj Television network
Grey Worldwide (Chennai)
Fountainhead (Chennai) NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com