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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 05 January 2012- 18 January 2012. |
|
Account name |
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| KDD India | MediaCom [Bengaluru] |
NA | |
| Caratlane.com |
Starcom Worldwide |
NA | |
| Creative | |||
| Amanora Town Centre |
TBWA |
100 million | |
| Caratlane.com | Rubecon Communications [Chennai] | NA | |
| eBay |
Wieden + Kennedy | Law & Kenneth [Mumbai] |
NA |
| Kotak Mahindra Mutual Fund |
McCann Erickson | Everest Brand Solutions |
100 million |
| Machdar Sports i1 Superseries |
Grey [Bengaluru] |
400 million | |
| Maruti Suzuki‘s MPV Ertiga | Lowe Lintas | NA | |
| Parle Products |
Maxus |
TME-MPG |
450-500 million |
| TME |
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| Information compiled for period 05 Jan 2012 - 18 Jan 2012 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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