Euro RSCG, Leo Burnett share Rs 400 million account of SET India: Period 13 July - 26 July and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 13 - 26 July 2006.

Account name


New agency

Reported annual
spends in Rs

Cobra Beer



70 million

Export Credit Guarantee Corporation (ECGC)



80 - 100 million

Popley Gold Plaza


The Media Edge

40 - 50 million

Virgin Atlantic

Universal McCann

Motivator (GroupM)

100 million

AEC Retail Exposition-Gang of Designers (GOD)12.5 million
Iqara Broadband-40 - 50 million Communication150 million
Cobra Beer-Euro RSCG70 million
Digjam SuitingGrey WorldwideAmbience Publicis80 - 100 million
Easy Bill Ltd. (Hero Group)-M&C Saatchi60 million combined
Crown Interiorz-
Exide Car BatteriesEquus Red CellMcCann-Erickson (Mumbai)50 - 60 million
Polycrol (Boots-Piramal Healthcare)-20 - 30 million
Export Credit Guarantee Corporation (ECGC)-Euro RSCG80 - 100 million
Kiah Diamond Jewellery-Makani Creative (Mumbai)NA
Kyndal India-Oxygen Communications (Delhi)NA
Magppie-Euro RSCG20 million
Maruti Autocard-Hakuhodo Percept80 - 100 million
McDowell‘s Signature WhiskyRediffusion DY&R (Bangalore)Mudra (Bangalore)50 - 60 million
Mosaic Hotel (Shipra Group)
-Ushak Kaal (Delhi)
10 - 20 million
Popley Gold Plaza
-Rediffusion DY&R (Mumbai)
40 - 50 million
Red FM
O&M (Delhi)
80 - 100 million

Euro RSCG400 million combined
Sony Entertainment Television (SET)
-Leo Burnett
Straps (Oswal Group)
Out of the Box
40 - 50 million
TI Cycles of India
O&M & Mudra
Lowe (Chennai)
Virgin Atlantic
100 million

Creative & Media

Bloomingdale Hotels


Maitri Advertising Works


Original Choice Evening Snacks


Derby (apparel)


CMM Advertising (Chennai)

15 million

Excalibur (Arvind Brands Ltd)

David100 million combined

Flying Machine


Mangal Keshav Securities Ltd.


Wavelength Communications (Mumbai)

40 - 60 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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