MAM

Euro RSCG, Leo Burnett share Rs 400 million account of SET India: Period 13 July - 26 July

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 13 - 26 July 2006.






















































































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Cobra Beer

-

MPG

70 million

Export Credit Guarantee Corporation (ECGC)

-

MPG

80 - 100 million

Popley Gold Plaza

-

The Media Edge

40 - 50 million

Virgin Atlantic

Universal McCann

Motivator (GroupM)

100 million

Creative
AEC Retail Exposition-Gang of Designers (GOD)12.5 million
Iqara Broadband-40 - 50 million
Cleartrip.com-Beehive Communication150 million
Cobra Beer-Euro RSCG70 million
Digjam SuitingGrey WorldwideAmbience Publicis80 - 100 million
Easy Bill Ltd. (Hero Group)-M&C Saatchi60 million combined
Crown Interiorz-
Exide Car BatteriesEquus Red CellMcCann-Erickson (Mumbai)50 - 60 million
Polycrol (Boots-Piramal Healthcare)-20 - 30 million
Export Credit Guarantee Corporation (ECGC)-Euro RSCG80 - 100 million
Kiah Diamond Jewellery-Makani Creative (Mumbai)NA
Kyndal India-Oxygen Communications (Delhi)NA
Magppie-Euro RSCG20 million
Maruti Autocard-Hakuhodo Percept80 - 100 million
McDowell‘s Signature WhiskyRediffusion DY&R (Bangalore)Mudra (Bangalore)50 - 60 million
Mosaic Hotel (Shipra Group)
-Ushak Kaal (Delhi)
10 - 20 million
Popley Gold Plaza
-Rediffusion DY&R (Mumbai)
40 - 50 million
Red FM
Euro RSCG
O&M (Delhi)
80 - 100 million
SET Max
Euro RSCG
Euro RSCG400 million combined
SAB
Sony Entertainment Television (SET)
-Leo Burnett
SET Pix
Straps (Oswal Group)
Out of the Box
O&M
40 - 50 million
TI Cycles of India
O&M & Mudra
Lowe (Chennai)
NA
Virgin Atlantic
McCann-Erickson
O&M
100 million

Creative & Media

Bloomingdale Hotels

-

Maitri Advertising Works

NA

Original Choice Evening Snacks

-

Derby (apparel)

1pointsize

CMM Advertising (Chennai)

15 million

Excalibur (Arvind Brands Ltd)

-
David100 million combined


Flying Machine


-

Mangal Keshav Securities Ltd.

-

Wavelength Communications (Mumbai)

40 - 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories