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Euro RSCG, Leo Burnett share Rs 400 million account of SET India: Period 13 July - 26 July

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 13 - 26 July 2006.






















































































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Cobra Beer

-

MPG

70 million

Export Credit Guarantee Corporation (ECGC)

-

MPG

80 - 100 million

Popley Gold Plaza

-

The Media Edge

40 - 50 million

Virgin Atlantic

Universal McCann

Motivator (GroupM)

100 million

Creative
AEC Retail Exposition-Gang of Designers (GOD)12.5 million
Iqara Broadband-40 - 50 million
Cleartrip.com-Beehive Communication150 million
Cobra Beer-Euro RSCG70 million
Digjam SuitingGrey WorldwideAmbience Publicis80 - 100 million
Easy Bill Ltd. (Hero Group)-M&C Saatchi60 million combined
Crown Interiorz-
Exide Car BatteriesEquus Red CellMcCann-Erickson (Mumbai)50 - 60 million
Polycrol (Boots-Piramal Healthcare)-20 - 30 million
Export Credit Guarantee Corporation (ECGC)-Euro RSCG80 - 100 million
Kiah Diamond Jewellery-Makani Creative (Mumbai)NA
Kyndal India-Oxygen Communications (Delhi)NA
Magppie-Euro RSCG20 million
Maruti Autocard-Hakuhodo Percept80 - 100 million
McDowell‘s Signature WhiskyRediffusion DY&R (Bangalore)Mudra (Bangalore)50 - 60 million
Mosaic Hotel (Shipra Group)
-Ushak Kaal (Delhi)
10 - 20 million
Popley Gold Plaza
-Rediffusion DY&R (Mumbai)
40 - 50 million
Red FM
Euro RSCG
O&M (Delhi)
80 - 100 million
SET Max
Euro RSCG
Euro RSCG400 million combined
SAB
Sony Entertainment Television (SET)
-Leo Burnett
SET Pix
Straps (Oswal Group)
Out of the Box
O&M
40 - 50 million
TI Cycles of India
O&M & Mudra
Lowe (Chennai)
NA
Virgin Atlantic
McCann-Erickson
O&M
100 million

Creative & Media

Bloomingdale Hotels

-

Maitri Advertising Works

NA

Original Choice Evening Snacks

-

Derby (apparel)

1pointsize

CMM Advertising (Chennai)

15 million

Excalibur (Arvind Brands Ltd)

-
David100 million combined


Flying Machine


-

Mangal Keshav Securities Ltd.

-

Wavelength Communications (Mumbai)

40 - 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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