Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 29 June - 12 July 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Glossy (Godrej Consumer Products)
|
-
|
Madison
|
30 million
|
|
Sparsh baby care brand (Marico)
|
-
|
Madison
|
NA
|
|
Hindware
|
BEI Confluence
|
Prachar Advertising (Jaipur)
|
50 million
|
| Shakun Advertising (Jaipur) | |||
|
Creative
|
|||
| Bajaj Crystal | - | Leo Burnett | NA |
| Director’s Special Black (DSP Black)(UB Group) | McCann Erickson (Mumbai) | Mudra | 60 - 70 million |
| Fortis Healthcare | - | Contract | 40 - 50 million |
| Glossy (Godrej Consumer Products) | - | Mudra | 30 million |
| Hero Honda Glamour FI | - | JWT | 80 - 100 million |
| ICICI Rural Banking | - | Saatchi & Saatchi (Mumbai) | 100 million combined |
| ICICI International Business Group (part) | - |
||
| Levi Strauss Signature | O&M (Bangalore) | JWT (Bangalore) | 100 million |
| ME Furniture & Beyond | By Design | AMO Communications | 10 million |
| Qualcomm (CDMA technology) | - | Cartwheel Creatives | 50 - 80 million |
| Rasna | Mudra | Dentsu Marcom | 250 million |
| Reckitt Benckiser | Euro RSCG | Euro RSCG | 2 billion |
| JWT | |||
| McCann-Erickson | |||
| Sparsh baby care brand (Marico) | - | McCann-Erickson | NA |
| SRMB Udyog Ltd (Kolkata) | Lookad Advertising (Kolkata) | Lowe (Kolkata) | 60 - 80 million |
| Wowie (Cadbury‘s) | - | O&M | NA |
|
Creative & Media
|
|||
|
Kanchuki
|
-
|
Out of the Box
|
20 million
|
|
Thomas Cook
|
Network Advertising
|
Dentsu Marcom (Mumbai) | 100 - 120 million |
|
U21 Global
|
-
|
Euro RSCG
|
45 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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