Dentsu Marcom biggest gainer with Rs 250 million Rasna account: Period 29 June - 12 July and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 29 June - 12 July 2006.

Account name


New agency

Reported annual
spends in Rs

Glossy (Godrej Consumer Products)



30 million

Sparsh baby care brand (Marico)





BEI Confluence

Prachar Advertising (Jaipur)

50 million
Shakun Advertising (Jaipur)

Bajaj Crystal-Leo BurnettNA
Director?s Special Black (DSP Black)(UB Group)McCann Erickson (Mumbai)Mudra60 - 70 million
Fortis Healthcare-Contract40 - 50 million
Glossy (Godrej Consumer Products)-Mudra30 million
Hero Honda Glamour FI-JWT80 - 100 million
ICICI Rural Banking-Saatchi & Saatchi (Mumbai)100 million combined
ICICI International Business Group (part)-
Levi Strauss SignatureO&M (Bangalore)JWT (Bangalore)100 million
ME Furniture & BeyondBy DesignAMO Communications10 million
Qualcomm (CDMA technology)-Cartwheel Creatives50 - 80 million
RasnaMudraDentsu Marcom250 million
Reckitt BenckiserEuro RSCGEuro RSCG2 billion
Sparsh baby care brand (Marico)-McCann-EricksonNA
SRMB Udyog Ltd (Kolkata)Lookad Advertising (Kolkata)Lowe (Kolkata)60 - 80 million
Wowie (Cadbury‘s)-O&MNA

Creative & Media



Out of the Box

20 million

Thomas Cook

Network Advertising
Dentsu Marcom (Mumbai)100 - 120 million

U21 Global



45 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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