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Dentsu Marcom biggest gainer with Rs 250 million Rasna account: Period 29 June - 12 July

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 29 June - 12 July 2006.


































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Glossy (Godrej Consumer Products)

-

Madison

30 million

Sparsh baby care brand (Marico)

-

Madison

NA

Hindware

BEI Confluence

Prachar Advertising (Jaipur)

50 million
Shakun Advertising (Jaipur)

Creative
Bajaj Crystal-Leo BurnettNA
Director’s Special Black (DSP Black)(UB Group)McCann Erickson (Mumbai)Mudra60 - 70 million
Fortis Healthcare-Contract40 - 50 million
Glossy (Godrej Consumer Products)-Mudra30 million
Hero Honda Glamour FI-JWT80 - 100 million
ICICI Rural Banking-Saatchi & Saatchi (Mumbai)100 million combined
ICICI International Business Group (part)-
Levi Strauss SignatureO&M (Bangalore)JWT (Bangalore)100 million
ME Furniture & BeyondBy DesignAMO Communications10 million
Qualcomm (CDMA technology)-Cartwheel Creatives50 - 80 million
RasnaMudraDentsu Marcom250 million
Reckitt BenckiserEuro RSCGEuro RSCG2 billion
JWT
McCann-Erickson
Sparsh baby care brand (Marico)-McCann-EricksonNA
SRMB Udyog Ltd (Kolkata)Lookad Advertising (Kolkata)Lowe (Kolkata)60 - 80 million
Wowie (Cadbury‘s)-O&MNA

Creative & Media

Kanchuki

-

Out of the Box

20 million

Thomas Cook

Network Advertising
Dentsu Marcom (Mumbai)100 - 120 million

U21 Global

-

Euro RSCG

45 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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