DDB Mudra wins creative duties of Union Bank's corporate business worth Rs 400 million.

Posted on 22 November 2012
 and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 06 December 2012 - 19 December 2012

Account name


New agency

Reported annual 
spends in Rs
Indulekha [Mosons Group] Carat Media300-350 Millions
Maiya’s Beverages & FoodsMEC IndiaMediaCom250-270 Millions
Navin’s Housing and Properties Starcom Worldwide [Chennai]NA
Orangina [Beverage] Dentsu MediaNA MediaCom [Bangalore]NA
Radikal Rice Madison Media [Delhi]250 Millions
Reckitt BenckiserZenithOptimediaZenithOptimediaNA
Shakti PumpsDDB Mudra MaxPrachar Media150 Millions
Shangri-La Hotels Havas MediaNA
Siemens ZenithOptimedia200 Millions
Catwalk [Retail Footwear Chain]Percept Profile
Guava Creative Solutions100 Millions
Celebrity Cricket League [CCL] Push Integrated100 Millions
Flourish PureFoods Scarecrow Communications [Mumbai]NA
Hockey India League Meridian CommunicationsNA
Honda Amaze [Honda Cars India] Soho Square [Delhi]NA Publicis Ambience [Mumbai]100-150 Millions
Dentsu Marcom
Orangina [Beverage] Orangina [Beverage]NA
SOTC [Kuoni]DDB MudraSOTC [Kuoni]NA
Sun Group‘s IPL business Sun Group‘s IPL businessNA
Union Bank‘s corporate businessDDB MudraDDB Mudra400 Millions
Inter Publicity
R K Swamy BBDO
Information compiled for period 06 Dec 2012 - 19 Dec 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email :,

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories