DDB Mudra wins creative duties of Union Bank's corporate business worth Rs 400 million.

Posted on 22 November 2012
 and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 06 December 2012 - 19 December 2012

Account name


New agency

Reported annual 
spends in Rs
Indulekha [Mosons Group] Carat Media300-350 Millions
Maiya’s Beverages & FoodsMEC IndiaMediaCom250-270 Millions
Navin’s Housing and Properties Starcom Worldwide [Chennai]NA
Orangina [Beverage] Dentsu MediaNA MediaCom [Bangalore]NA
Radikal Rice Madison Media [Delhi]250 Millions
Reckitt BenckiserZenithOptimediaZenithOptimediaNA
Shakti PumpsDDB Mudra MaxPrachar Media150 Millions
Shangri-La Hotels Havas MediaNA
Siemens ZenithOptimedia200 Millions
Catwalk [Retail Footwear Chain]Percept Profile
Guava Creative Solutions100 Millions
Celebrity Cricket League [CCL] Push Integrated100 Millions
Flourish PureFoods Scarecrow Communications [Mumbai]NA
Hockey India League Meridian CommunicationsNA
Honda Amaze [Honda Cars India] Soho Square [Delhi]NA Publicis Ambience [Mumbai]100-150 Millions
Dentsu Marcom
Orangina [Beverage] Orangina [Beverage]NA
SOTC [Kuoni]DDB MudraSOTC [Kuoni]NA
Sun Group‘s IPL business Sun Group‘s IPL businessNA
Union Bank‘s corporate businessDDB MudraDDB Mudra400 Millions
Inter Publicity
R K Swamy BBDO
Information compiled for period 06 Dec 2012 - 19 Dec 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email :,

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