DDB Mudra walks away with Itz Cash creative biz; media spends by brand are Rs 200 mn.

Posted on 18 January 2013
 and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 03 January 2013 - 16 January 2013

Account name


New agency

Reported annual 
spends in Rs
Media MEC India [Bengaluru]NA
Bridgestone TyresNetwork AdvertisingMindshareNA
Fortis Hospitals [South] R K Swamy Media Group [Bengaluru and Chennai]NA
Kingdom of Dreams Prachar MediaNA
DHL Express IndiaProximity India
Grey Worldwide [Mumbai]NA
Gyproc [Saint-Gobain] Lowe Lintas [Mumbai]NA
Itz Cash DDB Mudra200 Million From Here On Communications (FHO)NA
Jos Alukkas Dentsu Communications [Kochi]NA
Zee News Bang in the MiddleNA
Creative & Media
Meco Motorsports Triton [Bengaluru]NA

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