DDB Mudra walks away with Itz Cash creative biz; media spends by brand are Rs 200 mn.

Account
Jan 18 /

DDB Mudra walks away with Itz Cash creative biz; media spends by brand are Rs 200 mn.

Posted on 18 January 2013

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 03 January 2013 - 16 January 2013

Account name
Incumbent
New agency
Reported annual 
spends in Rs
Media
Bluestone.com   MEC India [Bengaluru] NA
Bridgestone Tyres Network Advertising Mindshare NA
Fortis Hospitals [South]   R K Swamy Media Group [Bengaluru and Chennai] NA
Kingdom of Dreams   Prachar Media NA
Creative
DHL Express India Proximity India
 Grey Worldwide [Mumbai] NA
Gyproc [Saint-Gobain]   Lowe Lintas [Mumbai] NA
Itz Cash   DDB Mudra 200 Million
iXiGO.com   From Here On Communications (FHO) NA
Jos Alukkas   Dentsu Communications [Kochi] NA
Zee News   Bang in the Middle NA
Creative & Media
Meco Motorsports   Triton [Bengaluru] NA

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