MAM

Crayons, Euro RSCG, Span Communications, ZenithOptimedia win Global Incredible India (ministry of toursim) creative and media account with an annual spend of Rs 2.5 bn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 16 October 2008 - 29 October 2008.




























































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Diageo India

Lodestar Universal

Starcom Worldwide

180-200 million
Mediaedge:cia

Saint Juice (Parle Agro)

-

OMD India

40 million

Creative
Saint Juice (Parle Agro)-CreativeLand Asia40 million
Sleepwell Mattress-Rediffusion Y&R (Delhi)150 million

Creative & Media

Global Incredible India campaign (Ministry of Tourism)

-

Crayons

2.5 billion
-Euro RSCG
-Span Communications
-ZenithOptimedia

Punjab National Bank (PNB)

Interpub
Interpub300 million

Perfect 10Perfect 10
Basic 4Basic 4
Crossway CommunicationCrossway Communication
-Bates 141
-Mercantile Advertising
-Impact
-Indo Aryan (empanelled)

Sisco (sportswear)

-

Creative Thinks Media

20 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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