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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 2 October 2008 - 15 October 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Stovekraft (Household Appliances)
|
-
|
Lintas Media Group (Bangalore)
|
400 million (Combined)
|
|
Wockhardt Hospitals
|
-
|
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|
Creative
|
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| Airtel DTH | - | JWT | 500 million |
| Future Generali (Insurance) |
Saatchi & Saatchi | O&M | 400 million |
| Hit (Godrej Sara Lee) | Publicis Ambience | Lowe India | NA |
| Monte Carlo | McCann Erickson (Delhi) | JWT (Delhi) | 200 million |
| News X | O&M | Euro RSCG | 120 million |
| Raisina Residency (Tata Housing) | - | O&M | NA |
| SL Group Multiplexes | - |
BEI Confluence | NA |
|
Creative & Media
|
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|
Business Today
|
-
|
BEI Confluence
|
NA
|
|
Evok Retail Shop
|
-
|
NA | |
|
Hello Basmati Rice
|
-
|
40 million
|
|
|
Congress Party
|
-
|
Crayons (Delhi)
|
1.5 billion
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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