Carat wins ABN Amro media account worth Rs 250 million and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 22 February - 7 March 2007.

Account name


New agency

Reported annual
spends in Rs

ABN Amro



250 million

Health & Glow Clinic

P D Advertising

BEI Confluence (Kolkata)


RMZ Group


Lintas Media Group

60 million

Siemens Ltd


Media Direction

120 million
Voltas AC‘s
StarcomMPG60-100 million

Boutique All Suites Hotels (Paul John Group)-Maitri Advertising Works (Chennai)30-40 million (combined)
KG Builders-
Space Hospitals - Telemedicine initiative-
TAFE tractors (MF 5245)-Maitri Advertising Works (Chennai)25-30 million
Cox & King‘s (outbound business)Law & KennethSaatchi & Saatchi100-120 million
Euro innerwear (Rupa)-O&M (Kolkata)50 million
First Trust Health Care (Chain of Hospitals)-
Bates David Enterprise (Kolkata)20 million
Frankfinn Institute-Saints & WarriorsNA
Parachute Coconut Oil (Bangladesh)Unitrend
Bates David Enterprise (Kolkata)
40-50 million
RMZ Group-Lowe (Bangalore)60 million
Saregama India-Contract100-120 million

Creative & Media

Radio Today


Fortune Communications (Delhi)

130-150 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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