Business worth Rs 2 billion+ changes hands; Nokia biggest moveR : Period 26 January - 8 February 2006 and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 26 January - 8 February 2006.

Account name


New agency

Reported annual
spends in Rs




1 billion

Rasna Pvt Ltd

Prachar Communications
250 million

Double Bull


30 million

Zicom Electronic Services System

Carat Media Services
100 million
Paras Milk Products
-30 - 40 million
Pantaloons Retail Home Solutions
-100 - 120 million





150 - 180 million

Dabur Vatika Henna Cream Conditioning Shampoo


Contract Advertising


Kine two-wheeler (Kinetic Motor Company)

Contract Advertising
Everest Brand Solutions (Mumbai)50 million

Pentair Water India

Saatchi & Saatchi (Delhi)
50 million

Purearth real estate

Rediffusion DY&R (Delhi)
10 million


Grey Worldwide (Bangalore)30 - 40 million

Super Splendor (Hero Honda)

FCB-Ulka (Delhi)
JWT (Delhi)100 million

VLCC’s personal care business


M&C Saatchi

70 million

Creative & Media

Dr Batra’s Positive Health Clinic

Dentsu Marcom (Mumbai)

Euro RSCG (Mumbai)

150 million

Hindustan Construction Company (HCC)


Dentsu Marcom (Mumbai)

80 million

McCain Foods


David (Delhi)

70 - 100 million

Yamaha Motor India new brands


Bates Enterprise

500 million combined

Yamaha Motor India Crux and G5 brands

Dentsu Communications

Dentsu Communications
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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