Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 26 January - 8 February 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Nokia
|
ZenithOptimedia
|
Maxus
|
1 billion
|
|
Rasna Pvt Ltd
|
OMS
|
Prachar Communications |
250 million
|
|
Double Bull
|
-
|
30 million
|
|
|
Zicom Electronic Services System
|
-
|
Carat Media Services |
100 million
|
| Paras Milk Products |
- | 30 - 40 million | |
| Pantaloons Retail Home Solutions |
- | 100 - 120 million | |
|
Creative
|
|||
|
Close-Up
|
O&M
|
Lowe
|
150 - 180 million
|
|
Dabur Vatika Henna Cream Conditioning Shampoo
|
O&M
|
Contract Advertising
|
NA
|
|
Kine two-wheeler (Kinetic Motor Company)
|
Contract Advertising
|
Everest Brand Solutions (Mumbai) | 50 million |
|
Pentair Water India
|
JWT
|
Saatchi & Saatchi (Delhi) |
50 million |
|
Purearth real estate
|
-
|
Rediffusion DY&R (Delhi) |
10 million
|
|
Scotch-Brite
|
O&M
|
Grey Worldwide (Bangalore) | 30 - 40 million |
|
Super Splendor (Hero Honda)
|
FCB-Ulka (Delhi)
|
JWT (Delhi) | 100 million |
|
VLCC’s personal care business
|
JWT
|
M&C Saatchi
|
70 million
|
|
Creative & Media
|
|||
|
Dr Batra’s Positive Health Clinic
|
Dentsu Marcom (Mumbai)
|
Euro RSCG (Mumbai)
|
150 million
|
|
Hindustan Construction Company (HCC)
|
-
|
Dentsu Marcom (Mumbai)
|
80 million
|
|
McCain Foods
|
-
|
David (Delhi)
|
70 - 100 million
|
|
Yamaha Motor India new brands
|
-
|
Bates Enterprise
|
500 million combined
|
|
Yamaha Motor India Crux and G5 brands
|
Dentsu Communications
|
Dentsu Communications
|
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
|||
