Business worth Rs 1.2 billion+ moves; BSNL, Birla top the list : Period 9 February - 22 February 2006: and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 9 February - 22 February 2006.

Account name


New agency

Reported annual
spends in Rs

Panasonic Toughbook

OMS (Ahmedabad)

50-60 million

PDL Electronics India

MPG (South)

100 million


Ajantha Supari

‘be positive 24‘ (Chennai)


Birla Plus, Birla Cement & Birla Ready Mix

Interface Communications

150-200 million


Madison Creative


Everest Industries Roofing & Boards

Dale Carnegie Training

Asbestos Cement Products Manufacturers’ Association

Senco Gold Jewellers

Inner Circle (Kolkata)

RK Swamy/BBDO (Kolkata)

10 million

Creative & Media

BSNL One India plan

SSC&B Lintas

150-200 million

FCm Travel Solutions

Grasshoppers (Mumbai)

10 million

Fortis Securities Limited

Rediffusion DY&R (Delhi)

70-100 million

Ion Exchange India Ltd

Vermillion Communication (Delhi)

70 million combined

Sabka Bazar & THS (The Home Store)
Triton Communications

Next retail chain (Emart India)

AMO Communications (Mumbai)

50 million
Parx (Raymond)
Ambience Publicis

Dentsu Marcom (Mumbai)

100 million
Manzoni (Raymond) 
Be: (Raymond) 
Prakruti Nest Builders and Developers 
Kreaté Advertising (Mumbai)

20 million
Taneja Developers and Infrastructure Ltd (TDI) 
Rediffusion DY&R (Delhi)

50 million
Tops (GD Foods)O&M
Noshe Oceanic

15 million
Xylys (Titan’s new high-end watch)  
Bates Enterprise (Bangalore)

80-90 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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