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Bates 141 wins Zen Mobiles creative account worth Rs 250-300 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 10 June 2010 - 23 June 2010.





































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Apollo HospitalsMudra Connext [Delhi]NA
Kalpataru Real EstateTritonMudra Max80-100 million
Maja HealthcarePrachar Communications100 million
Scandic Food IndiaCarat Media80-100 million

Creative
Bharti AXA General InsuranceContract AdvertisingGrey Advertising [Bengaluru]120-150 million
DNAContractRediffusion Y&R [Mumbai]NA
ESPN Champions League T20TAG [Delhi]NA
Kalpataru Real EstatePickle LintasMudra West80-100 million
Lavasa CorporationMudra400 million
Mobell Mobile‘s handset businessAMO Communications [Delhi]NA
Open [magazine]InnoceanNA
HIV Youth Campaign [UNICEF]JWTNA
Polio Campaign [UNICEF]
Sports For All Campaign [UNICEF]
Weiner BergerLowe LintasXebec [Banglore]40 million [combined]
Zen MobilesBates 141250-300 million

Creative & Media
DC DesignXebec [Mumbai]40 million [combined]
 
Information compiled for period 10 Jun 2010 - 23 Jun 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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