Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 15 November - 28 November 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Franchise India Holdings Ltd
|
-
|
Allied Media
|
200 million
|
|
Creative
|
|||
| Chevrolet Captiva | - | McCann-Erickson | NA |
| Chik (Cavin Kare Haircare) | O&M | Bates David Enterprise (Chennai) | 250 million |
| Meera (Cavin Kare Haircare) | |||
| DB Realty (real estate) | - | Rediffusion DY&R | 100-150 million |
| Pantaloon Retail (India) Ltd. (Mall Business) | - | TBWA India | 100-120 million |
|
Creative & Media
|
|||
|
Goldern Chariot Luxury Train
|
Percept H
|
Triton Communications (Bangalore)
|
150-200 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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