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Aircel divides media duties worth Rs 1.8 bn among Starcom Worldwide and Mudra Max





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 November 2011- 07 December 2011.













































































































Account name


Incumbent

New agency

Reported annual 
spends in Rs
Media
Aircel
-Starcom Worldwide
1.80 billion
Mudra Max
Amar Remedies Ltd [ARL]
MediavVest Worldwide
Lodestar UM
NA
Educomp Schools
-Vizeum [Delhi]
NA
Metro Cash & Carry India
-Lintas media Group [Bangalore]
200 million
SuperMax
-MediaVest Worldwide
NA
WSH‘s Karnataka Lions
-Katha Mediatix
20-40 million
XS Real
-
Vizeum India [Chennai]
NA
Creative
Anchor Panasonic
-Scarecrow Communications
NA
BIG FM-Saints & Warrior
NA
Marching Ants
DLF
-Scarecrow [Delhi]
NA
Fiat
Bates
Saints & Warriors
600 million
IndiaMart
-Future Uday Communications
100 million
Lavazza
-Law & Kenneth
NA
PassPass-

Dentsu Marcom


NA

DS Group‘s new chweing gum

Shalimar Paints
-ANC
NA
Creative & Media
Globatt Batteries
 Future Uday Cmmunications
100 million
Ansal API
 
Information compiled for period 24 Nov 2011- 07 Dec 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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