Aircel divides media duties worth Rs 1.8 bn among Starcom Worldwide and Mudra Max and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 24 November 2011- 07 December 2011.

Account name


New agency

Reported annual 
spends in Rs
-Starcom Worldwide
1.80 billion
Mudra Max
Amar Remedies Ltd [ARL]
MediavVest Worldwide
Lodestar UM
Educomp Schools
-Vizeum [Delhi]
Metro Cash & Carry India
-Lintas media Group [Bangalore]
200 million
-MediaVest Worldwide
WSH‘s Karnataka Lions
-Katha Mediatix
20-40 million
XS Real
Vizeum India [Chennai]
Anchor Panasonic
-Scarecrow Communications
BIG FM-Saints & Warrior
Marching Ants
-Scarecrow [Delhi]
Saints & Warriors
600 million
-Future Uday Communications
100 million
-Law & Kenneth

Dentsu Marcom


DS Group‘s new chweing gum

Shalimar Paints
Creative & Media
Globatt Batteries
 Future Uday Cmmunications
100 million
Ansal API
Information compiled for period 24 Nov 2011- 07 Dec 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email :,

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