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Ad Accounts Action 12 - 25 January 2006: Business worth Rs 2 billion+ changes hands

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 12 January - 25 January 2006.




























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Cox & Kings (corporate & new business)

-

Mediaedge:cia

100 - 120 million

Kraft Foods

-
Mindshare (Mumbai)
50 - 60 million

Perfetti van Melle

Madison
Maxus
500 million

Rediff.com

-
Starcom
100 million

Creative

Britannia Industries

Lowe

Lowe & McCann Erickson

400 million

Cox & Kings (corporate & new business)

David

Law & Kenneth (Mumbai)

100 - 120 million

CyberMedia

Triton Communications
Oxygen CommunicationsNA

Electrolux Kelvinator Ltd (EKL)

Mudra (Delhi)
Mudra (Delhi)
300 million

Kraft Foods

-
David (Mumbai)
50 - 60 million

Manipal Group (corporate & educational)

-
Grey Worldwide (Bangalore)NA

Max Retail

-
Lowe (Bangalore)60 - 70 million

Paramount Airways

-

Rubecon Communications (Chennai)

NA

Creative & Media

Apollo Health and Lifestyle

MAA Bozell

Mudra South

50 million

Carrier India

-

Lintas Imag

NA

Choksey Chemicals

-

Law & Kenneth

40 - 50 million

Era Infrastructure (India) Ltd

-

Euro RSCG (Delhi)

150 million

Fitness World

-

Noshe Oceanic (Delhi)

25 million
Purva Sanskritik Kendra (PSK)
Himalaya Opticals
Kapoor Watch Co
Gaitonde
-Tribe 10 (Chennai)
20 million
Little Italy
iRiver
-BEI Confluence
30 - 40 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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