Ad Accounts Action 12 - 25 January 2006: Business worth Rs 2 billion+ changes hands and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 12 January - 25 January 2006.

Account name


New agency

Reported annual
spends in Rs

Cox & Kings (corporate & new business)



100 - 120 million

Kraft Foods

Mindshare (Mumbai)
50 - 60 million

Perfetti van Melle

500 million

100 million


Britannia Industries


Lowe & McCann Erickson

400 million

Cox & Kings (corporate & new business)


Law & Kenneth (Mumbai)

100 - 120 million


Triton Communications
Oxygen CommunicationsNA

Electrolux Kelvinator Ltd (EKL)

Mudra (Delhi)
Mudra (Delhi)
300 million

Kraft Foods

David (Mumbai)
50 - 60 million

Manipal Group (corporate & educational)

Grey Worldwide (Bangalore)NA

Max Retail

Lowe (Bangalore)60 - 70 million

Paramount Airways


Rubecon Communications (Chennai)


Creative & Media

Apollo Health and Lifestyle

MAA Bozell

Mudra South

50 million

Carrier India


Lintas Imag


Choksey Chemicals


Law & Kenneth

40 - 50 million

Era Infrastructure (India) Ltd


Euro RSCG (Delhi)

150 million

Fitness World


Noshe Oceanic (Delhi)

25 million
Purva Sanskritik Kendra (PSK)
Himalaya Opticals
Kapoor Watch Co
-Tribe 10 (Chennai)

20 million
Little Italy
-BEI Confluence
30 - 40 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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