Accounts Action: 3 November - 16 November and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 3 November - 16 November, 2005.

Account name


New agency

Reported annual
spends in Rs
Essenza Di Wills (ITC’s new range of lifestyle products)-Interactions (Kolkata)
70 - 80 million
Nestle IndiaUniversal McCannZenithOptimedia
800 million
Business Park Town Planners Ltd (BPTP)Lowe (Delhi)FCB Ulka (Delhi)
80 - 100 million
Entertainment Network India (corporate)-Enterprise Nexus (Mumbai)
Essenza Di Wills (ITC’s new range of lifestyle products)-Law & Kenneth
70 - 80 million
Heinz’s Sampriti Ghee, Dilmah Tea, Blue Lotus jewellery-Octane Communications
70 - 80 million combined
Stori menswear (Chaya Garments)
-Mudra (Mumbai)
LG Electronics- Home Appliances
AC & MicrowaveO&MCapital Advertising (Delhi)
Washing machines
McCann Erickson
United Breweries
Rediffusion DY&R (Bangalore)
50 million combined
UB Ice
FCB Ulka

Creative & Media
Hakoba SareesPercept HConcept Communications
40 - 50 million
Leh Berry fruit juice (Seabuckthorn Indage)-Triton (Delhi)
20 million
Madhya Pradesh Tourism Board-Percept H

30 million combined
Crayons Advertising
True Value Homes-Lowe (Chennai)
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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