Accounts Action: 3 November - 16 November

Accounts Action: 3 November - 16 November

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 3 November - 16 November, 2005.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Essenza Di Wills (ITC’s new range of lifestyle products) - Interactions (Kolkata)
70 - 80 million
Nestle India Universal McCann ZenithOptimedia
800 million
Creative
Business Park Town Planners Ltd (BPTP) Lowe (Delhi) FCB Ulka (Delhi)
80 - 100 million
Entertainment Network India (corporate) - Enterprise Nexus (Mumbai)
NA
Essenza Di Wills (ITC’s new range of lifestyle products) - Law & Kenneth
70 - 80 million
Heinz’s Sampriti Ghee, Dilmah Tea, Blue Lotus jewellery - Octane Communications
70 - 80 million combined
Stori menswear (Chaya Garments)
- 1pointsize
NA
TimesofMoney
- Mudra (Mumbai)
NA
LG Electronics- Home Appliances
AC & Microwave O&M Capital Advertising (Delhi)
NA
Refrigerators
Lowe
Washing machines
McCann Erickson
United Breweries
Jaguar
JWT
Rediffusion DY&R (Bangalore)

50 million combined

UB Ice
FCB Ulka
Creative & Media
Hakoba Sarees Percept H Concept Communications
40 - 50 million
Leh Berry fruit juice (Seabuckthorn Indage) - Triton (Delhi)
20 million
Madhya Pradesh Tourism Board - Percept H
30 million combined
Crayons Advertising
True Value Homes - Lowe (Chennai)
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com