Accounts Action: 17 - 30 November 2005 and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 17 - 30 November 2005.

Account name


New agency

Reported annual
spends in Rs
GoAirInitiative (Mumbai)The Media Edge (Mumbai)
100 million
Natalia (Chennai-based womenswear)-Universal McCann
Corner Book Store-Brand Curry
15 million
Godrej Shaving Cream
50 million combined
Godrej Snuggy-
Indo Asian Fusegear Ltd-Brand Curry
30 million
Kelvinator refrigerators-Quadrant Communications (Mumbai)
120 - 150 million
Khaitan home appliances, lights, switchgears, cables & wiresJWT (Kolkata)Interact Vision (Kolkata)
30 - 40 million
Maxim (Men‘s magazine)-Euro RSCG20 - 30 million
Natalia (Chennai-based womenswear)-Percept H (Chennai)NA
Prism Cement (Raheja group)

INCommunications (Delhi)

25 million

Creative & Media

Jindal Group (Fujifilm, Jindal Polyester & Passion)
-Promodome Communications (Delhi)
50 million

K Raheja Constructions
Sleek Advertising (Mumbai)Wavelength communications (Mumbai)
10 million

Metals and Minerals Trading Corporation
-Mudra (Delhi)
100 million

Muthoot Group (northern and western market)
-Grasshoppers (Delhi)

PC Jewellers business
-Crayons Advertising (Delhi)
30 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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