Accounts Action: 17 - 30 November 2005 and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 17 - 30 November 2005.

Account name


New agency

Reported annual
spends in Rs
GoAirInitiative (Mumbai)The Media Edge (Mumbai)
100 million
Natalia (Chennai-based womenswear)-Universal McCann
Corner Book Store-Brand Curry
15 million
Godrej Shaving Cream
50 million combined
Godrej Snuggy-
Indo Asian Fusegear Ltd-Brand Curry
30 million
Kelvinator refrigerators-Quadrant Communications (Mumbai)
120 - 150 million
Khaitan home appliances, lights, switchgears, cables & wiresJWT (Kolkata)Interact Vision (Kolkata)
30 - 40 million
Maxim (Men‘s magazine)-Euro RSCG20 - 30 million
Natalia (Chennai-based womenswear)-Percept H (Chennai)NA
Prism Cement (Raheja group)

INCommunications (Delhi)

25 million

Creative & Media

Jindal Group (Fujifilm, Jindal Polyester & Passion)
-Promodome Communications (Delhi)
50 million

K Raheja Constructions
Sleek Advertising (Mumbai)Wavelength communications (Mumbai)
10 million

Metals and Minerals Trading Corporation
-Mudra (Delhi)
100 million

Muthoot Group (northern and western market)
-Grasshoppers (Delhi)

PC Jewellers business
-Crayons Advertising (Delhi)
30 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

Latest Reads
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns
Worldwide media owned launches a new india-centric section – ‘know india’, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website.

MAM Marketing MAM
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position.

MAM Media and Advertising People
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific

MAM Marketing MAM
Sachin Bansal invests $21 mn in Ola

According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round.

MAM Marketing Brands
Ogilvy creates campaign for Bajaj Platina

Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories