Accounts Action: 15 - 28 December 2005

Accounts Action: 15 - 28 December 2005

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 15 December - 28 December, 2005.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Tuscan Verve
-
Prachar Advertising
50 million
Hindware
-
100 million
Amar Remedies
-
50 million
Lawman Jeans
-
30 million
Spice Jet (TV buying)
-
50 million
K-Lounge from Killer Jeans
-
30 million
Creative
Accord Metropolitan luxury hotel
-
Contract (Chennai)
15 million
Birla Sunlife Distribution (Mumbai)
-
BEI Confluence
100 million combined
GTC (FMCG) (Mumbai)
-
DKT (social marketing) (Mumbai)
-
Ajanta Footwear (Banik Rubber Industries) (Kolkata)
-
80 million combined
Balmer Lawrie (Kolkata)
-
Murmure (Priya Biscuits) (Kolkata)
-
Hero Majestic Moped (Delhi)
-
20 million
Emaar-MGF real estate
-
Bates Enterprise (Delhi)
40 - 50 million
HDFC Standard Life
Dentsu Marcom
Leo Burnett
150 million
Johnson & Johnson’s skincare brands
-
Canvas Communications
NA
Lafarge Cement
Bates (Kolkata)
O&M (Kolkata)
NA
PT Education
-
Grasshoppers (Delhi)
10 million
Reliance Industries (corporate identity)
-
Umbrella
NA
Unitech real estate
Mudra
JWT (Delhi)
60 - 70 million
Creative & Media
Empee Distilleries
-
CMM Advertising (Chennai)
60 - 70 million
Genpact
-
Grey Worldwide
NA
Gitanjali Gems (IPO)
-
Concept Advertising
50 - 70 million
National Plywood
-
Promodome Communications (Delhi)
25 million
Stacy Adams men‘s shoe
-
Triton (Delhi)
80 million combined

Delhi Development Authority (DDA)
-
Secure Meters Ltd (SML)
-
Crayons Advertising (Delhi)
30 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: [email protected], www.spatialaccess.com