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Accounts Action: 1 - 14 December 2005

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 1 December - 14 December, 2005.



































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
ACE Richesse India
(financial company from Shapoorji Pallonji Group)
-AK&I (Mumbai)
30 - 40 million
Creative
ACE Richesse India
(financial company from Shapoorji Pallonji Group)
-IB&W (Mumbai)
30 - 40 million
Bank of BarodaMAA Bozell, Percept H &
Interpublicity
Mudra, Euro RSCG, FCB Ulka,
Lintas Personal & Interpublicity
(Empanelled)

400 million
Cambridge ApparelsMX AdvertisingWavelength
Communications (Mumbai)

10 million
Dixcy brand of undergarmentsTritonWOC (Chennai)
100 million
Luminous ElectronicsVishakha Advertising (Delhi)Capital Advertising (Delhi)NA
Tez (new brand from Luminous Electronics)-M&C SaatchiNA
Vatika GroupDentsu Marcom
Dentsu Marcom
100 million
Ventura Enterprise
Triton
Oxygen Communication
10 million
IDBI Paisa Builder-Leo Burnett (Mumbai)
40 - 50 million
JK Tyres’ radial truck tyres-Everest Brand Solutions100 million
Michelin India-TBWA India60 million
Tehelka newspaper-
INCommunications (Delhi)50 million combined
Asia-Pacific Institute of Management -

Creative & Media
ING Vysya’s Optimix-Bates (Mumbai)
50 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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