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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 25 January- 7 February 2007. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
|
Media
|
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|
DLF (Real Estate)
|
-
|
Percept Media
|
250 million
|
|
Himalaya Healthcare
|
Maxus
|
Starcom (Bangalore)
|
180-210 million
|
|
Mathrubhumi‘s FM Venture
|
-
|
Media Direction
|
30-50 million
|
|
The Muthoot Group (FM Venture)
|
-
|
TME
|
10 million
|
|
Creative
|
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|
Artemis Health Sciences (PTL Enterprises)
|
-
|
AB&M (Delhi)
|
35 million
|
|
Aquawhite (Oral Care)
|
-
|
Madison Creative (Delhi)
|
NA
|
|
Chevy Spark (General Motors)
|
-
|
Leo Burnett
|
250 million
|
|
Crazy Noodles (Mark-Pi)
|
-
|
Mindspace
|
10-15 million
|
|
DLF (Real Estate)
|
Percept H
|
Percept H
|
250 million
|
|
FCB Ulka
|
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|
Capital Advertising
|
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|
Lintas Personal
|
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DNA (Daily News & Analysis)
|
Rediffusion DY & R
|
Contract (Mumbai)
|
120 million
|
|
Global Automobiles Pvt Ltd
|
-
|
Bates (Kolkata)
|
NA
|
|
Incredible India global campaign (Ministry of Tourism)
|
Ashok Creatives
|
A Advertising (Delhi)
|
800 million
|
|
Mathrubhumi‘s FM Venture
|
-
|
R K Swamy/BBDO
|
30-50 million
|
|
Mint Business Newspaper ( HT Media)
|
-
|
O&M (Delhi)
|
180-200 million
|
|
Sapat Parviar (Chai Time, Parivar Family Blend & Shayadri)
|
Saints & Warriors
|
Quadarant
|
70-100 million
|
|
The Economic Times Leader‘s Challenge Tour ( Golf tournament)
|
-
|
Inner Circle (Kolkata)
|
NA
|
|
The Muthoot Group (FM Venture)
|
-
|
Rediffusion DY & R (Chennai)
|
10 million
|
|
Creative & Media
|
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|
Anzera Properties (Real Estate)
|
-
|
MAA Bozell
|
20 million (combined)
|
|
Ortho Care (Health Care)
|
-
|
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|
Bed and Breakfast campaign (Ministry of Tourism)
|
-
|
Span Communication
|
15 million
|
|
Fresh@ (Heritage Foods India)
|
-
|
MAA Bozell
|
NA
|
|
MAS Holdings (Lingerie retail) |
-
|
Bates Enterprise (Bangalore)
|
40-50 million
|
|
The Coconut Development Board (Ministry of Agriculture)
|
MAA Bozell,
Madras Advertising & FCB Ulka |
MAA Bozell,
Magnum Stark Communications, Madras Advertising & Jelitta Publicity (Empanelled) |
50 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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