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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 August - 6 September 2006. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Dollar Company
|
Mediaedge:cia
|
Fifth Estate Communications (Chennai)
|
15 million
|
|
Exide brand (Exide Industries)
|
-
|
Lodestar Universal
|
150-200 million
|
|
Fun Cinemas
|
-
|
Madison Media
|
60-90 million
|
|
Pedigree (Effem India)
|
-
|
Media Direction
|
100 million
|
| Saregama India Ltd |
- | Initiative |
120 million |
| Titan’s new venture (prescription eyewear) |
- | Maxus |
100 million |
|
Creative
|
|||
| Amrutanjan Limited |
- | Dentsu Communications | 60 million |
| ColorBar Cosmetics |
Leo Burnett |
Law & Kenneth (Delhi) |
80 million |
| Exide brand (Exide Industries) |
Triton |
JWT (Kolkata) |
150-200 million |
| Fun Cinemas |
Marching Ants |
Everest Brand Solutions |
60-90 million |
| HT Media new business newspaper |
- | O&M |
80-150 million |
| J Hampstead |
- | Saints & Warriors (S&W) |
50 million |
| Mumbai Mirror |
Leo Burnett |
David (Mumbai) |
NA |
| Platinum Guild International |
Contract Advertising | TBWA India (Mumbai) |
100-120 million |
| Spencer’s retail business (RPG Group) |
Grey Worldwide |
Rediffusion DY&R (Kolkata) |
100 million |
| Subhiksha (grocery retail chain) |
- | O&M (Chennai) | 120 million combined |
| Odyssey (retail bookstore) |
- | ||
| TVS Electronics |
- | ||
| West Asia Maritime (Buhari Group) |
- | ||
| ECCI Constructions (Buhari Group) |
- | ||
| Titan’s new venture (prescription eyewear) |
- | McCann Erickson (Bangalore) | 100 million |
|
Creative & Media
|
|||
|
AMR Infrastructure
|
-
|
Noshe Oceanic (Delhi)
|
50 million combined
|
|
Spaze real estate
|
-
|
||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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