MAM

24 Aug- 6 Sept 2006: Rs 1.6 billion changes hands





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 August - 6 September 2006.





























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Dollar Company

Mediaedge:cia

Fifth Estate Communications (Chennai)

15 million

Exide brand (Exide Industries)

-

Lodestar Universal

150-200 million

Fun Cinemas

-

Madison Media

60-90 million

Pedigree (Effem India)

-

Media Direction

100 million
Saregama India Ltd
-Initiative
120 million
Titan?s new venture (prescription eyewear)
-Maxus
100 million

Creative
Amrutanjan Limited
-Dentsu Communications60 million
ColorBar Cosmetics
Leo Burnett
Law & Kenneth (Delhi)
80 million
Exide brand (Exide Industries)
Triton
JWT (Kolkata)
150-200 million
Fun Cinemas
Marching Ants
Everest Brand Solutions
60-90 million
HT Media new business newspaper
-O&M
80-150 million
J Hampstead
-Saints & Warriors (S&W)
50 million
Mumbai Mirror
Leo Burnett
David (Mumbai)
NA
Platinum Guild International
Contract AdvertisingTBWA India (Mumbai)
100-120 million
Spencer?s retail business (RPG Group)
Grey Worldwide
Rediffusion DY&R (Kolkata)
100 million
Subhiksha (grocery retail chain)
-O&M (Chennai)120 million combined
Odyssey (retail bookstore)
-
TVS Electronics
-
West Asia Maritime (Buhari Group)
-
ECCI Constructions (Buhari Group)
-
Titan?s new venture (prescription eyewear)
-McCann Erickson (Bangalore)100 million

Creative & Media

AMR Infrastructure

-

Noshe Oceanic (Delhi)

50 million combined

Spaze real estate

-
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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