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21 Sept - 4 Oct 2006: Ashok Creatives bags Incredible India campaign worth Rs. 750 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 21 September - 4 October 2006.










































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Bharat Matrimony Group

-

Starcom

250 million

Incredible India campaign (Ministry of Tourism)

-

Ashok Creatives

750 million

Spencer’s retail business (RPG Group)

Mediacom

Mindshare (Kolkata)

100 million

Creative
Akansha Jewellery (Fine Jewellery)-Bates EnterpriseNA
Anchor Toothpaste
Art Advertising
Quadrant
100-150 million
Business Today (India Today Group)
Grey WorldwideEuro RSCG (Delhi)60 million combined
Golf Digest India (India Today Group)
Farmhouse cereal (Avesta Good Earth Foods)
-Contract (Chennai)
NA
Kumudam Publications Pvt Ltd
-WOC (Chennai)
NA
Minute Maid juices (Coca-Cola Company )
-
Leo Burnett (Delhi)
NA
MR Wagon (Maruti)
-O&M (Delhi)
250 million
Rifle Jeans (Indus Clothing Ltd)-Law & Kenneth (Delhi)
30 million
Tribhovandas Bhimji Zaveri (TBZ)
GOD
Euro RSCG (Mumbai)
40-50 million
VETA Academy
JWT
RK Swamy/BBDO100 million
VIP Undergarments (Maxwell Industries Ltd)
O&M
LoweNA
Walkman (Sony India )M&C Saatchi
Law & Kenneth (Delhi)150 million combined
Xplod (Sony India)
Bates Enterprise

Creative & Media

Kerala Tourism

-

Crayons Advertising,
Beehive Communications &
Stark Communications (empanelled)

120-130 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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