Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 16 - 29 November 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Dabur India (Consumer Care Division)
|
-
|
Maxus (Consolidation)
|
1.5 billion
|
|
Euro Batteries
|
- |
Prachar Advertising
|
60 million
|
|
Salasar Mega Stores
|
- |
30 million
|
|
| Incredible India domestic campaign | - |
Span Communications
|
450 million |
| Ashok Creatives | |||
| Linc Pens |
-
|
The Media Edge (Kolkata) | 50 million |
| Panasonic Office Automation Systems | - | OMS (Ahmedabad) | 50 million |
|
Skyline Constructions and Housing
|
CMM Advertising
|
Media Direction |
70 million
|
|
Creative
|
|||
| Ansal API (Real Estate) | Grey Worldwide |
BEI Confluence | 180 million |
| Bengalooru Habba 2006 | - | Asymmetric Advertising |
NA |
| Eurofly (leisure airline) | - | BEI Confluence | 70-80 million |
| Crocodile Products Pvt Ltd | IB&W |
Grey Worldwide (Chennai) | 30 million |
| Jagran Prakashan‘s compact daily | - | M&C Saatchi | 40-50 million |
| Jawaharlal Nehru National Urban Renewal Mission (JNNURM) | - | Lowe (Delhi) | 200 million |
| Wigan & Leigh College | Crayons Advertising |
60-80 million | |
| Jindal Industries | - | Contract Advertising (Delhi) | 30-50 million |
| JivanJor (Jubilant Organosys) | - | Contract Advertising (Delhi) |
80-100 million |
| Ozone Ayurvedics | Mudra |
Latitude23 (Delhi) | 23 million |
| Mark Pi’s Crazy Noodles | David | ||
| World Health Organisation‘s new project | - | FCB Ulka (Delhi) | NA |
|
Creative & Media
|
|||
|
Andaman and Nicobar Tourism
|
-
|
JWT, O&M, MAA Bozell,
RK Swamy/BBDO & Span Communications (Empanelled) |
60-70 million
|
|
Neva thermal wear
|
InteractVision
|
Vishaka Communications (Delhi) |
40 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
|||
