NEW DELHI: The radio spot for ‘Nescafe Mornings on Red FM’ by ZenithOptimedia won the award for best Use of Music/Song/Jingle by an Advertiser at the  recently held India Radio Forum in the capital.

Mindshare won awards for Most Effective Use of Radio in an Activation Campaign with ‘Close Up Come Fall In Love - Valentines Day Activity’ and Most Outstanding Use of Radio in an Ad Campaign for ‘India's Favourite Non-Sporting Game’ (Antakshri).

Reliance Life Insurance Co won the best CSR initiative from an advertiser on radio with ‘Greatest Fan’.

Meanwhile, Mindshare got the award for India's Favourite Non-Sporting Game (Antakshri) for participants Virendra Bapardekar, Priya Chanda and Salil Mahadeshwar in the Radio Pitch Challenge held during the day of the Forum.

ZenithOptimedia was runner-up in this category with Lavanya Tagra and Aditya Singh taking part.

Both won prizes from Big FM, Red FM and Radio Mirchi. These awards were decided immediately after the Radio Pitch Challenge on the spot by a jury.

However, the winning team Mindshare walked away with the gold trophy and three tickets worth over Rs 170,000 to the 2014 Singapore Formula 1 Grand Prix.