ZenithOptimedia creates new worldwide client leadership team

MUMBAI: ZenithOptimedia has created a new worldwide client leadership team as part of the network’s programme to drive business growth and enhance communication solutions for clients.


The move, led by ZenithOptimedia global managing partner Belinda Rowe, will see a series of senior appointments at ZenithOptimedia’s London-based Worldwide division.


Tamina Plum and Christian Lee have both been appointed managing partners, client solutions, worldwide and will take joint operational responsibility for all ZenithOptimedia’s Worldwide client teams in London.


Plum was previously global client services director, and Lee was group managing partner, at ZenithOptimedia UK.


Fraser Heaviside moves from worldwide business director to global client partner, and Grant Millar, who recently joined ZenithOptimedia Worldwide, will have global responsibility for the agency’s growing partnership with RB.


Gordana Buccisano, currently global client services director, takes up the new role of head of client solutions at ZenithOptimedia’s performance marketing network Performics. Buccisano will work with Performics MD Jon King to establish a new service offering for international clients at Performics.


Driving business growth and developing new solutions for clients is a key global priority for ZenithOptimedia. This focus on developing the network’s client leadership capability is part of a broader investment programme, which is seeing ZenithOptimedia develop its product offering in key areas including: data & technology, strategy, performance marketing and content.


All of these appointments reflect ZenithOptimedia’s investment in the network’s leading talent. Plum joined the network in 2012 from Starcom to lead Oracle. Lee has worked at ZenithOptimedia for 14 years, and has held several senior roles. Heaviside first joined ZenithOptimedia in 2001 and has held several roles within the network. Buccisano joined the network in 2001, and has played role in the growth of ZenithOptimedia’s international business.


“ZenithOptimedia has one of the biggest central operations dedicated to managing global clients. Having the right talent to help drive business growth and lead our client solutions is critical, so I am absolutely delighted that we are creating this new leadership team by promoting some of our most experienced and successful leaders,” said Rowe.

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