MUMBAI: Yamaha Motor India today announced an extension of its association with Bollywood’s heartthrob, versatile actor and biking enthusiast Mr. John Abraham. The company has again renewed its association with the popular youth icon by extending the contract for two more years.
While John will continue to endorse Yamaha's flagship motorcycle brands, Deepika will simultaneously endorse the scooter section of Yamaha. Yamaha Motors India strongly believes that they will further strengthen the brand appeal of Yamaha’s strong product line-up.
Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Our association with John goes back a long way and he has done a commendable job for us. He has been the face of Yamaha since 2005 now. An avid biker himself, John personifies the true DNA of Yamaha which stands for power, speed, ruggedness and great style. Hence, our target audience relates to him and he remains to be the perfect face for Yamaha. We are upbeat about our association with John and are confident that it will catapult the concept of biking in India to an all new level.''
Talking about the association, John Abraham shared, ''I am excited about the association with Yamaha yet again. The company is doing a great job not only by introducing powerful and stylish products but also by its unique initiatives to promote biking/racing in India and spreading awareness on safety.''
John Abraham will also be marking his presence at the Auto Expo 2014 at India Expo Mart, Greater Noida.