We will be a significant contributor to network’s revenue in 3 years: Saugato Bhowmik

MUMBAI: For a child, there are no limits to imagination. Their favourite animated characters live with them beyond the television screens or books. And following this insight, Viacom18 is strengthening its consumer products segment with two new flagship partnerships with FCBM and Rainbow International apart from its already popular merchandise. As part of these partnerships, Viacom18 consumer products has acquired the master licensing rights in India for FC Barcelona and Italian fashion brand Winx Club. 

Says Viacom18 Media consumer products senior VP Saugato Bhowmik, “It is an exciting period for us as we are expanding our brand portfolio and all these acquisitions are in line with our growth strategy.” The network had recently inked an exclusive deal with animation and gaming firm DQ Entertainment to get the rights as a master franchise to launch the Jungle Book merchandise in India.

The deal enables the business to design, produce and market the iconic FC Barcelona in India. Apart from this, aiming at young girls, the merchandise for Winx Club will include toys and a contemporary apparel line. Products of both will be available offline and online in the next three to four months.

Engulfing the whole ecosystem, the consumer products segment of the network aims to contribute in double digits to the Nick’s overall revenue in India in the next three years. “Currently, I would say we are doing well and in the next couple of years we want to get in revenues in double digits by leveraging on opportunities available to us. We want to contribute significantly to network's revenue,” says Bhowmik.

Working with the best in the particular field of products, says Bhowmik is what has led the company to reach higher goals. “We work with over 15 licensees for different brands and have over 2000 SKUs and for each we have brought on board the best in the category. For instance, we have chosen Ballarpur Industries to present us in paper stationery partner because they are the best in that field. Similarly, we have Simba Toys, Funskool, TI Cycles etc.”

To market the existing and upcoming merchandise, the team will leverage on the network’s offerings, both channels and digital platforms as well as create unique on-ground activities. “We will take a fashion route for Winx Club wherein you will see a fashion show which might be aired on television as well.  The blueprint is almost in place but we will create innovative methods to keep the buzz regarding our products,” he says while adding that products will be available in retails shops as well as e-commerce platforms.

As for the future plans, the segment wants to focus on strengthening its retail space as well as market the products as it feels that it has a strong product line in the market. “We aim to double our business by next year,” he concludes.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories