We will be a significant contributor to network?s revenue in 3 years: Saugato Bhowmik

MUMBAI: For a child, there are no limits to imagination. Their favourite animated characters live with them beyond the television screens or books. And following this insight, Viacom18 is strengthening its consumer products segment with two new flagship partnerships with FCBM and Rainbow International apart from its already popular merchandise. As part of these partnerships, Viacom18 consumer products has acquired the master licensing rights in India for FC Barcelona and Italian fashion brand Winx Club. 

Says Viacom18 Media consumer products senior VP Saugato Bhowmik, ?It is an exciting period for us as we are expanding our brand portfolio and all these acquisitions are in line with our growth strategy.? The network had recently inked an exclusive deal with animation and gaming firm DQ Entertainment to get the rights as a master franchise to launch the Jungle Book merchandise in India.

The deal enables the business to design, produce and market the iconic FC Barcelona in India. Apart from this, aiming at young girls, the merchandise for Winx Club will include toys and a contemporary apparel line. Products of both will be available offline and online in the next three to four months.

Engulfing the whole ecosystem, the consumer products segment of the network aims to contribute in double digits to the Nick?s overall revenue in India in the next three years. ?Currently, I would say we are doing well and in the next couple of years we want to get in revenues in double digits by leveraging on opportunities available to us. We want to contribute significantly to network's revenue,? says Bhowmik.

Working with the best in the particular field of products, says Bhowmik is what has led the company to reach higher goals. ?We work with over 15 licensees for different brands and have over 2000 SKUs and for each we have brought on board the best in the category. For instance, we have chosen Ballarpur Industries to present us in paper stationery partner because they are the best in that field. Similarly, we have Simba Toys, Funskool, TI Cycles etc.?

To market the existing and upcoming merchandise, the team will leverage on the network?s offerings, both channels and digital platforms as well as create unique on-ground activities. ?We will take a fashion route for Winx Club wherein you will see a fashion show which might be aired on television as well.  The blueprint is almost in place but we will create innovative methods to keep the buzz regarding our products,? he says while adding that products will be available in retails shops as well as e-commerce platforms.

As for the future plans, the segment wants to focus on strengthening its retail space as well as market the products as it feels that it has a strong product line in the market. ?We aim to double our business by next year,? he concludes.

Latest Reads
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns
Facebook and Priyanka Chopra come together to talk #SocialForGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

MAM Marketing MAM
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

Birla Aerocon, the green building solution brand from the house of HIL Ltd.

MAM Marketing Brands
Chumbak launches first brand campaign with Ogilvy

Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

MAM Marketing Brands
India's first ever campaign to promote Banana | Keventer Banana

Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories