Videa launches automated television advertising platform

MUMBAI: Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, is slated to debut at the National Association of Broadcasters Show in Las Vegas next week. Videa is currently working with seven key broadcast partners including Gannett, Raycom, Media General, Graham Media, and Cox as well as major advertising agencies including Carat / Amplifi and Starcom, to enhance and simplify the buying and selling of television advertising.


First launched in beta in December 2014, Videa has worked with station groups, agencies and rep firms across the spot TV ecosystem to build an automated television solution that optimizes advertising campaigns and enables workflow efficiencies and data enhanced audience targeting.


For broadcasters, Videa provides a powerful set of products and services driven by insightful reporting tools to enhance their existing sales channels and bring new sources of demand to spot television. By leveraging Videa?s platform, stations can offer features such as transparent pricing, enhanced data, yield and schedule optimization, and improved stewardship. Videa?s platform works across existing sales channels and offers buyers advanced access to the entire premium TV inventory schedule.


As part of its launch, Videa has also inked a key partnership with Mediaocean, the leading software platform provider for the advertising world, to provide agencies unprecedented speed, efficiency and transparency to traditional local broadcast media transactions. As part of the agreement, Videa will be the supply partner for broadcast inventory that will be initially available through Mediaocean?s Spectra.


?Our goal is to continue to make spot television more efficient and more powerful and believe the partnerships we have in place with the broadcasters, agencies, rep firms and Mediaocean are integral in achieving that goal. The Videa platform arms local stations with the same capabilities as large networks, helping them efficiently and effectively sell more spot television advertising at scale ? something we will continue to do as we evolve our product to include more audience targeting capabilities,? said Videa president Shereta Williams.


?The ability to access traditional television advertising using automation provided by Mediaocean and Videa is a critical step forward in convergence. Embracing this change is essential to success and we are continually evolving to offer our clients a central converged ecosystem. The first step was enabling media buyers to access TV and digital from one platform, and now by partnering with Videa we are offering clients the technology to buy and sell broadcast in the most efficient way,? added Mediaocean vice president, product and partner solutions Cordie DePascale. 


Videa is the only TV supply-side platform that provides a broad range of tools to manage sales channel conflict, as well as yield optimization tools. Local broadcasters can now leverage automation and data to enhance existing selling approaches and increase the demand for their inventory while providing advertisers with automation and analytics to reach target audiences with greater speed and accuracy.

Latest Reads
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories