MAM

TV grows by 57.6 per cent, Internet saw 4.5 per cent increase in ad spends: Nielsen report

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/28/neilson_1.jpg?itok=ekCo-J2h

MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across traditional and new media platforms, globally.

The biggest take away from the report was that the Asia Pacific ad spend picked up speed in Q3. Global advertising spending rose 3.2 per cent in the third quarter of 2013, closing the first three quarters of 2013 also at 3.2 per cent. Asia Pacific’s powerhouse ad market expanded further, growing by 7.0 per cent for the period January to September. China (up 16.7 per cent), Indonesia (22.1 per cent), and Malaysia (15.7 per cent) contributed to the growth, with the largest decline within the region seen in Australia and South Korea (both down by 2.9 per cent for the year – to date).

As per the report, Television continues to be the favorite medium through which advertisers attempt to reach their consumers, commanding a 57.6 per cent share of all spending and growing 4.3 per cent. Display Internet, though representing a smaller share of spends at 4.5 percent grew significantly by 32.4 percent. Nielsen points out that the one area in which Internet shows its might is in that of multi-screen advertising, which involves media buys that extend across web, mobile and more.

Outdoor too saw an increase of 5.1 per cent while newspapers, magazine, cinema and radio saw a dip in the ad spend figured. Newspapers saw the biggest dip with 2.2 per cent followed by cinema with 1.3 per cent. The reason for the same is that advertisers increasingly continue to move their ad budgets to both television and display Internet.

Industry & Services and FMCG advertising continued their reign as the macro sectors with the highest percentage growth during the first three quarters of 2013. The Industry & Services macro sector, driven by advertising in the Property category, saw an impressive 33.9 percent increase in the Asia Pacific, while the sector dropped by  5.7 per cent in North America (mostly due to US election advertising, which took place in Q3-2012).

Automotive advertisers put on the brakes globally, cutting ad spend by 1.9 per cent for the year-to-date. Automotive advertisers in Europe cut budgets by 11.2 per cent, while advertisers in the Asia Pacific reduced spending by 6.8 per cent.

As global economy stabilises and sees a better prospect and Asia Pacific’s ad market continues to gain momentum, the information and measurement company plans to keep a check on the global advertising market and its growth trajectory.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/abcl.jpg?itok=YDQRMoFK
Success or Health? Asks Aditya Birla Capital’s latest health insurance campaign

Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance arm of Aditya Birla Capital Limited (ABCL)

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/saa.jpg?itok=fuHbQ_9K
L&K Saatchi & Saatchi wins global communications mandate of Rotimatic; rolls out inaugural global brand campaign

Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/dentsu.jpg?itok=pW8GDJyG
Taproot Dentsu bags advertising mandate for Big FM

Taproot Dentsu, the creative agency from Dentsu Aegis Network, has acquired advertising duties for 92.7 Big FM India, one of India’s largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/wr.jpg?itok=-RcpjTV1
WolfzHowl diversifies its strategic talent pool

Wolfzhowl Strategic Instigations a brand strategy consultancy, soon entering its 6th year of operations working across India and several foreign markets has made a few defining hires to strengthen their strategy talent pool.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/sanofi.jpg?itok=dBRlFY17
Combiflam ICYHOT takes on ‘strong pain’ in new campaign by Ogilvy

Sanofi India – makers of the Combiflam range – has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/durex.jpg?itok=n7tm7J4g
Brands ride on the 10-year challenge wave

While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/quint.jpg?itok=PnKen8zl
“Me, The Change” by The Quint Celebrates India's First-time Women Voters

With 10 incredible women taking center stage at Delhi's Pullman Hotel in Aerocity, The Quint's “Me, The Change” event, presented by Facebook India, was an evening exemplifying the spunk and grit of India's first-time women voters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Mayur_Hola.jpg?itok=IXn9PgX3
Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

Havas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be closely working with Bobby Pawar, Chairman and Chief Creative Officer Havas Group India to lead a refreshed creative proposition by leveraging Havas Group’s integrated...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/Nikhil_Nanda.jpg?itok=XJi2h5dp
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies

One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories