MAM

TV content and advanced advertising to dominate NYC TV Week

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/07/NYC.jpg?itok=Koj0iE95

NEW DELHI: Television content, advanced advertising and business of TV in a multiplatform world will be the special features of the second annual New York City Television Week in November.

The inaugural Next TV Awards will be a special feature of the event being organised by Broadcasting & Cable, Multichannel News, and Next TV at the Affinia Manhattan — directly across from Penn Station — and nearby venues from 11 to 13 November.

Featuring conferences, the industry gathers at NYC Television Week to network, collaborate, and celebrate in the media capital of the world.

 “Last year’s inaugural NYC Television Week proved that it is something that the industry wants and will support,” stated NewBay Media CEO Steve Palm. “This year we are growing the week to offer even more diverse content and more experiential opportunities — all from the most recognized thought-leaders in the business.”

With conferences that cover the pressing issues faced by today's dynamic TV industry — featuring best-in-industry speakers and keynotes — NYC Television Week offers something for all industry professionals, including advertisers, content owners, content producers, programmers, MVPDs, technology providers, analysts, broadcast network and station group chiefs, app providers, and social platform and studio executives.

New for 2014 is a deeper dive into content issues and solutions with the addition of The Content Show at the Affinia on 12 and 13 November. The Content Show will have a dedicated conference that will cover programming for scripted, live, news, sports, documentary, and reality shows, as well as branded content. Beyond the sessions, The Content Show will also feature a networking lounge and a series of demo rooms where production companies can pitch their content to buyers and programmers.

“We have built upon last year’s foundations by incorporating industry favorites with new current categories that demand attention,” said Broadcasting & Cable, Multichannel News, and Next TV VP/publishing director Louis Hillelson. “Nothing covers the full breadth of the industry like NYC Television Week does. And, with this year’s additions, we are delving even deeper into all things television.”

Last year’s inaugural NYC Television Week drew more than 1500 television industry executives to the Waldorf Astoria and the Metropolitan Pavilion. The conferences featured 87 industry leaders as keynotes and presenters, including DIRECTV president, chairman & CEO Mike White; National Basketball Association commissioner David J Stern; WWE creative executive VP Stephanie McMahon; and Twitter chief media scientist Deb Roy and others.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/lifebuoy.jpg?itok=lTlj4W75
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=bWHv2wGS
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=G-ofRbLG
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/sbi.jpg?itok=bg-g1lej
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Vindhya_Malik.jpg?itok=B1OtVBq3
Guest column: Digital campaigns for social change

India’s digital transformation is proceeding at a breakneck pace. As a generation, we are fortunate to be witnessing the unprecedented absorption of digital in our lives. Digital has the power to orient young populations into better thinkers and conscious citizens, and exponentially enhance the...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Joy_Personal_Care.jpg?itok=7zXoCc0i
Joy Personal Care goes heavy on digital media marketing for Revive

Joy Personal Care has always been different in its approach to marketing its products. Its advertisements tell stories that are worth listening to. Be it Bharti Singh’s body-positive ad, or Mouni Roy telling that beauty and brain make a combination not so rare; Joy has been pitch-perfect with its...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/dive.jpg?itok=AD1tnlNH
BKC DIVE joins the 'Gully Boy' frenzy with it's own rendition

Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/mufti.jpg?itok=nU0029YN
MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/fasrttrack.jpg?itok=lgP6rFjr
Fastrack 'moves' hearts with an initiative conceived by Lowe Lintas

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories